 Wysłany: Pią 21:21, 30 Sie 2013 Temat postu: Getting in on the action |
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Looking to girls as the next big growth area,http://duveticadownjacketssale.webmium.com/, a number of surf and skate brands have beefed up their offerings to include items such as skirts and tank tops, pink sneakers and short shorts. The idea is to get a new batch of customers,discount 2013 roger vivier outlet, and sometimes to expand distribution, without alienating the core market of male surfers and skaters. "A lot of girls are getting inspiration from their boyfriends or what going on at school," said Stacy Dye, girls product line manager at Vista-based DC Shoes. DC, which makes skateboarding shoes,duvetica down jackets men, has long had a limited selection of footwear for young women,http://rogervivieroutlet.halod.com/, called the juniors segment. Early this year, for the first time,デュベティカダウンジャケット-デュベチカ（Duvetica）店舗-デュベティカアウトレット-デュベチカ 通販-デュベチカ専売店, the company launched a full clothing line. At K-Five, a surf/skate/snow retailer with locations in Encinitas and Poway, owner Jurgen Schulz said most of his store growth has come from young women. Schulz estimated that 25 percent of his floor space is dedicated to women clothes, up from about 10 percent a few years ago. But even though he seeing more female surfers around, Schulz said they aren the ones driving the business. "Probably 80 percent of our women clothing is sold to girls who don participate in the sport,duvetica jackets canada online outlet," he said. Some surf and skate companies have had a juniors line for a decade or so, but the category has just recently come of age. revenue for the second half of last year,DUVETICA Piumini Italy Vendita, and the company pointed to women business as a driver. "The juniors business has been the highlight of an already-positive trend for action sports,Parajumpers Coat Online Store," said Doug Palladini,Woolrich Outlet Woolrich Parka Woolrich Arctic Parka Woolrich Jacket online shop, director of Cynic Youth,cheap soccer shoes outlet, a marketing company that specializes in the action-sports industry. "Any company in the action-sports industry that does not currently have a full-blown juniors effort has been making a conscious decision not to do so." Youths judge action-sports companies not just by what they do, but what they don do. If a company brand grows too fast either because it in too many stores or because too many new products are being offered the core customers usually abandon it. This thinking inspired Reef, the San Diego sandal company, to leave juniors out of the apparel line it launched early this year. Mark Price,http://discountnikesoccershoes.webmium.com/, global marketing director for Reef, said the company feared that the recent explosion in girls surfwear would cause retailers to push more juniors product,duvetica jackets canada, to the detriment of the men line. "It very difficult for a primarily girls brand to extend into men yet it easier for a men brand to expand into girls he said. "We felt that by giving retailers a choice they would determine our future,Discount Soccer Shoes sale." Still, reaching out to girls can be as much a conundrum as an opportunity for action-sports companies, which have been squarely focused on young men for most of their history. The average teenage girl, for instance, does not actually surf or skate. She is more fashion-savvy. Surfers and skaters, by contrast, buy whatever their favorite athletes are wearing and don care much about fashion. Another important difference: Girls buy more stuff. "Guys go skateboard and girls go shopping, so it almost incomparable how much girls shop compared to boys," Dye said. "(Girls) are more apt to buy a complete outfit. Men business is a piece business." To promote its juniors business,Duvetica Piumini italy, DC Shoes is using female models in its advertisements instead of the professional skateboarders, surfers and snowboarders it uses to promote the men line. But as with the core business, Dye said the company plans to start off in stores frequented by the core audience and slowly expand distribution into chains and department stores, including some that the company wasn selling to before. 相关的主题文章： http://bbs.idlc.cn/ http://js.shuamedia.com/news/tuesday-night-center-fiction#comment-3656369 http://shop.macheng.net.cn/ http://hicina.com/bbs/ http://www.feiwosicun.net/bbs/ http://www.crystallakegolfclub.com/content/about-us#comment-37918 http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&rd=1&item=350296583336&ssPageName=STRK:MESE:IT http://txkj.lingd.cn/forum.php?mod=viewthread&tid=359212 http://cgi.www5f.biglobe.ne.jp/~kousha-_-/clip2/clip.cgi?res=3185 http://www2u.biglobe.ne.jp/~KASHO51/cgi-bin/aska.cgi?res=1 |
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