After Black Friday comes Small Business Saturday-s

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After Black Friday comes Small company Saturday,[link widoczny dla zalogowanych]
USA TODAY - Towards the top of small retailers' holiday wish lists: shoppers who still have enough energy - and cash - to look small the day after Black Friday.
9NEWS HOLIDAY GUIDE
The 2010 Small company Saturday,[link widoczny dla zalogowanych], where consumers are asked to support their local smaller businesses two days after Thanksgiving, would be the biggest one yet, says Small Business Administrator Karen Mills.
"We see tremendous momentum out there," says Mills, who bought blueberry jam last Small Business Saturday at a farmers market in Brunswick,[link widoczny dla zalogowanych], Mass.,[link widoczny dla zalogowanych], and brought it to her colleagues at work. "This Small Business Saturday has really gone viral."
SHOP LOCAL: Find participating smaller businesses in your town
Smaller businesses can't usually compete with big-box stores' big sales on Black Friday,[link widoczny dla zalogowanych], a lot of hope to use Small company Saturday to obtain a piece of the action throughout the biggest shopping weekend of the year.
Small company Saturday is the most important shopping day's the season for 36% of independent retailers,[link widoczny dla zalogowanych], according to the National Federation of Independent Businesses. Only 24% state that day is Black Friday.
Ross Steinman, psychology professor at Widener University, says the popularity of Small Business Saturday is a revolt against big-box stores from consumers who are willing to pay extra and see the money go to their communities.
"There's a lot negative attention recently on Black Friday and also the rampant consumerism that's associated with it,[link widoczny dla zalogowanych]," he admits that. "Small Business Saturday is a reaction to that."
Jim Brownell,[link widoczny dla zalogowanych], VP of retail solutions for GT Nexus, says that Small Business Saturday is a great chance of retailers because you will see "a lot of feet on the street," but it won't work unless they get the word out about promotions.
"It's unfortunately likely to require some sort of service promotion or product promotion to attract people in to the stores,[link widoczny dla zalogowanych]," Brownell says. "You can't relax and hope that the SBA with all their advertising is really going to be the ones which will bring everybody in."
Alan Au,[link widoczny dla zalogowanych], co-owner of Jimmy Au's For males 5'8" and Under,[link widoczny dla zalogowanych], an expensive clothing store for shorter men,[link widoczny dla zalogowanych], says he plans on having a big Small company Saturday sale on pretty much everything,[link widoczny dla zalogowanych], but what he won't do is advertise the sale beyond individual invitations to customers.
"The more full the store is,[link widoczny dla zalogowanych], greater it is to assist anybody," says Au. "I function a lot better having a steady stream of customers.
When Au's store was in the Glendale,[link widoczny dla zalogowanych], Calif., shopping mall,[link widoczny dla zalogowanych], his Black Friday sales drew customers who have been already within the mall to create other purchases.
However, once the store gone to live in a street location in Beverly Hills,[link widoczny dla zalogowanych], he found he was attempting to compete with the big retailers in the mall,[link widoczny dla zalogowanych], whose Black Friday crowds he previously relied on for customers.
"We attempted to compete against that with some really killer deals,[link widoczny dla zalogowanych], but we can't beat something like that,[link widoczny dla zalogowanych]," says Au.
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