Boston Breakers hit jackpot with Foxwoods jersey s

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Boston Breakers hit jackpot with Foxwoods jersey sponsorship deal
The Boston Breakers recently landed a major jersey sponsorship with Foxwoods MGM Resort Casino that breaks ground for both the Boston WPS club and the entertainment giant, who also recently penned a deal with the WNBA New York Liberty. The sponsorship will assist Foxwoods in repositioning as a family friendly destination in the Northeast and raise the profile and build the fan base of the Breakers, who offer the highest level of women professional soccer in the world right in the Boston area. The Breakers offer a unique opportunity for Connecticut-based Foxwoods, who will soon be challenged by competition in Massachusetts.
the fans, Foxwoods legitimizes their brand, said Aaron Sells, Managing Partner of Altus Marketing and Management, who brokered the deal,[link widoczny dla zalogowanych], is a major,[link widoczny dla zalogowanych], multi-billion dollar company. Most of the top tier teams, whether it men or women have a jersey sponsor. [Soccer] is really the only major team sport out there where you can have a jersey sponsor. Crossley had outsourced the Breakers' corporate sales to Altus. is a deal that they brought to us, said Crossley. needed to make more rapid progress on developing sponsorship for the Breakers than we felt we could do with the resources that we had internally. . . . We doubled our corporate sponsorship in 2010 from 2009 and the Foxwoods deal certainly was a big part of helping us do that. sponsorship was a shot in the arm for the Boston team,[link widoczny dla zalogowanych], who wore the Foxwoods-branded jerseys for the first time in Philadelphia on July 4 and won their first game since April 10. Crossley described the Breakers players and coaching staff as with the far-reaching deal. The jerseys make their home debut this Sunday versus the Atlanta beat at Harvard Stadium where Foxwoods signage will be displayed. Ocean Spray, who also recently came on board as a sponsor will also have a visible presence at that game.
a big tent out there to market to and for us to work with as partners, said Crossley. the case of Foxwoods,[link widoczny dla zalogowanych], I think we have a great demographic for them. Being in New England, there a huge swath of population that enjoys Foxwoods as a resort destination and we have a lot of those folks coming to our games. There lots of ways you can carve up our audience and make it attractive to a particular sponsor. Foxwoods is very consistent for us. now offers two golf courses,[link widoczny dla zalogowanych], a spa, two-story arcade for kids, high end shopping and dining and has expanded to host major concerts and shows, although it financial core remains gaming. The Massachusetts Senate has proposed a bill to license three resort-style casinos in three different regions of the state and debate on the bill is set to resume June 8th. The Senate has reached consensus to earmark approximately $600 million in constructions costs for each casino and require approximately $75 million one-time licensing fees.
that event coming down the road at some point,[link widoczny dla zalogowanych], said Sells,[link widoczny dla zalogowanych], MGM figures and I agree,[link widoczny dla zalogowanych], that their position really lies in that they not just the slot,[link widoczny dla zalogowanych], blue collar,[link widoczny dla zalogowanych], or older demo, they really are everyone . . . It a lifestyle, an experience, most of all destination. And you look at the buying power of a Boston Breakers audience is it family oriented? Definitely, but there a wide variety of folks there ethnic,[link widoczny dla zalogowanych], groups of guys,[link widoczny dla zalogowanych], groups of women, families. If MGM Foxwoods stands still and let the grass grow beneath them resting assured on their slot claims and table clients, then yes, when Massachusetts casinos come there a potential you going to lose some just by sheer proximity. For the guy that wants to pull the slot a few times a week it a lot easier if you live in Quincy to go to Fall River than it is to go to Connecticut. is just one facet of the entire Foxwoods experience where years ago it was predominantly live and die on gaming, said Altus Communications Director Casey Sherman. you got the MGM Theatre where the Beach Boys, Willie Nelson, Johnny Mathis are playing. There the incredibly popular Titanic artifact exhibition going on now. Foxwoods has expanded what they do and are really looking to bring more people into the tent much like Vegas years ago when they started to lose that Sin City image and started to cater more toward families. Foxwoods has been doing the same thing and now they really want more people where we are to become aware of it. is planning opportunities to expand benefits for both the Breakers and Foxwoods beyond the jersey sponsorship. Foxwoods is already sponsoring local Breakers clinics and now planning Foxwoods benefits for Breakers fans,[link widoczny dla zalogowanych], possibly including resort discounts, the Breakers events at Foxwoods and more. Foxwoods employees will be offered discounts on Boston Breakers games. Sarah Walsh is injured, but she on the Australian National Team, so depending on how you count you have eight-nine players that are likely World Cup players." [Recent Breakers signing Lindsay Tarplay also performed in the 2007 World Cup and is returning from injury.]
a partnership in terms of moving forward and creating initiatives that benefit both sides,[link widoczny dla zalogowanych], said Sherman. know what a great experience Breakers games really are and for more people to become aware of that brand and to go see the Breakers for the first time, that really where they build their fan base. The Breakers really want to stretch their brand and their awareness well beyond the Metrowest Boston area. an interview with Breakers GM Andy Crossley about the deal,[link widoczny dla zalogowanych], read Boston Breakers' Foxwoods jersey sponsorship A-Z: interview with GM Andy Crossley相关的主题文章：

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