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Cleantech Public Relations: Clean and Green
Some noteworthy examples include recent ads by shipping giant Federal Express, which tout that company’s use of environmentally-friendly vehicles and planes. Everyone knows that “going green” is “in” and that thosepeople or businesses who follow adhere to this trend will be morewell-respected than those who do it. Many companies are investing in cleantechpublic relations efforts in an attempt to burnish their images by callingattention to their environmentally sound activities.Many companies have created cleantech products in order to enter into thisrapidly growing market and establish themselves as leaders in the field.However sometimes this activity seems disingenuous to the public becauseeveryone knows how important it is to be environmentally conscious if not onlyfor the betterment of the environment,[url=http://www.isabelmarantsneakersbootss.com/]isabel marant boots[/url], but also for your reputation. Falsecommitments to cleantech and being green are often criticized and referred toas “greenwashing.” A public relations firm specializing in cleantech publicrelations can help you make sure your actions are genuine and well-intentionedand received by the companies’ constituents in the desired manner.With your cleantech public relations campaign it is important that you positionyour CEO in a way so that he knows everything about the company’s environmentalefforts as well as legislation that could impact the company and its industry.In press conferences or in any interaction with the press, you can be sure thatjournalists and reporters will acknowledge your CleantechPublic Relations efforts and have a lot of questions. If your cleantechpublic relations efforts are not genuine and smack of greenwashing, you can gettripped up by probing questions and seem like your efforts are notwell-intentioned. An agency specialized in cleantech public relations can helpyou to deal with such encounters. They can prepare answers for you andstatements that you can make because they understand the media and how theywill react to different kinds of behaviors. Even before your company as gone green, the media will ask you about yourfuture plans with green initiatives. An agency with a dedicated specializationin cleantech public relations can help you navigate the terrain. Green is nolonger an option. Everyone must have environmentally-friendly plans in theirlong-term business plan if they want to continue with their success. Cleantechpublic relations can help you approach this goal with success. Cleantech public relations has certainly come of age and has helped countlesscompanies tell their stories to an increasingly skeptical public by puttingtheir true actions on display. Some noteworthy examples include recent ads byshipping giant Federal Express, which tout that company’s use ofenvironmentally-friendly vehicles and planes. Kevin Waddel is a free lance writer. To get moreinformation about Public relations, Public Relations New York, CleantechPublic Relations and Health Public Relations visit [link widoczny dla zalogowanych]