Cheap milk comes at a price for consumers-spun5

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Cheap milk comes at a price for consumers,[link widoczny dla zalogowanych]
A study of prices at supermarket giants Coles and Woolworths found that as the cost of basic foods had dropped significantly since January,[link widoczny dla zalogowanych], other prices had risen at the same pace,[link widoczny dla zalogowanych], The Daily Telegraph reported.
Morgan Stanley Research looked at prices offered online for shoppers within the 2000 Sydney postcode, across 28 common household items like bread,[link widoczny dla zalogowanych], milk,[link widoczny dla zalogowanych], mince,[link widoczny dla zalogowanych], cream, tea and chocolate biscuits.
The research discovered that while Coles emerged about 6 per cent cheaper than Woolworths, both companies started boosting non-staple items simultaneously their "prices are down and staying down" campaigns began.
Woolworths and Coles dismissed the outcomes yesterday, citing the size of the sample shopping basket and also the fact it was depending on online prices.
Coles spokesman Jim Cooper said NSW stores had recorded consecutive quarters of "price deflation",[link widoczny dla zalogowanych].
"Over the last Twelve months we've cut prices on more than 5000 lines within our stores by typically 10 %," he explained. "Over that same period, prices have risen within our stores on only about 2000 lines by typically less than 4 per cent."
Woolworths said prices across all its stores had dropped by a typical 3.6 percent from January to June.
Regardless,[link widoczny dla zalogowanych], many shoppers might not even notice grocery price changes, based on the Morgan Stanley report.
It cited research this past year that found less than 40 per cent of customers knew just how much they taken care of regularly purchased items or were aware when prices changed. However, Mr Cooper said consumers were "acutely aware" of discounts and actively sought them out.
"Our experience is the fact that, particularly at the moment, we are seeing a very value-conscious shopper out there plus they do respond extremely strongly to good-value price discounts,[link widoczny dla zalogowanych]," he explained.
"Of the 3500 products we placed on to the 'down, down' price campaign within the last Twelve months, we have seen double-digit sales growth on every single one of those lines."
That growth will probably be reflected in dollar terms when Coles' fourth-quarter sales figures are freed tomorrow.
Woolworths announced a week ago its food and liquor sales had grown by 4 percent over the same period. CEO Michael Luscombe said the company had increased market share, customer numbers,[link widoczny dla zalogowanych], basket size and items sold, despite a "very challenging" year for retail.
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